Articles

NEW "Benchmarking the Performance of UK Charities", Journal of Voluntary Sector & Non-profit Marketing 2009, to download here

 "Do it yourself DRTV", a paper on how to produce your own direct response TV advertising campaign for  a charity, published in the Journal of Voluntary Sector & Non-profit Marketing 2003, to download, click here

Institue of Direct Marketing Business Performance award 2002. Case study on Concern. Click here 

Case study on Sight Savers International 2000. Click here

"Maximising the Long Term Value of Direct Dialogue Donors", paper about increasing returns from donors recruited by direct dialogue (face to face) fundraising, 2005, click here

"A Fresh Approach to Using Lifetime Analysis as a Donor Recruitment Tool", a paper describing a tool I have developed to forecast the returns on investment to be realised from different campaigns to recruit new donors for a charity, 2007. This can be downloaded here.

Tools

Return on investment calculator spreadsheet as described in the above article. This can be downloaded here.

Donor Engagement Tool which allows fundraisers to score actual and potential donors by potential value. This can be downloaded here.